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Update

Coronavirus update



02/04/2020

Dear customers,

First and foremost, thank you all for your continued support during this difficult time. We appreciate that you will be enduring difficulties yourselves and hope that we may in some way be able to assist you.

As we have previously stated, our response to this epidemic has been changing daily and after a lot of careful consideration we are now announcing that we will be suspending our onsite Engineering & Maintenance services.

As per the Government’s guidelines we will be using the support package provided to furlough our skilled workforce until we can provide them with a safe and secure working environment.

However, rest assured that we still have a small team on hand who will be available to discuss any questions or queries you might have. This team will still be performing regular checks around the marina, taking phone enquiries and will be available should Moorers have any emergency repairs.

Please feel free to contact us by calling our office on 01270 525 040 or e-mailing info@aqueductmarina.co.uk

We have access to a vast range of narrowboat knowledge, and we will continue to help in any way we can.

Thank you again and all the best,

The Aqueduct Team

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Promotion!

WIN More time for you!

To celebrate the launch of our 'more time for you' memberships we are offering you the chance to win a bronze package.

As part of Aqueduct Marina’s commitment of creating more time for you, we are delighted to now offer three levels of membership to support your boating experience. Our knowledgeable team have designed these packages to include a mixture of essential services and services which enhance your boating enjoyment. Aqueduct members will also benefit from exclusive discounts.

Anyone who purchases a boat through our brokerage or comes to moor with us for 6 months or more will be automatically entered into this free prize draw*. The winner will be drawn at the Aqueduct boating event on the 11th July 2020.

For more information about the packages available visit click here

Winner will be selected at random on the 11th July 2020 results will be published via our website. Entrants must be 18 or over and must have purchased a narrow boat or mooring through Church Minshull Marina Limited t/a Aqueduct Marina. Short term moorings, less than a 6 month contract are excluded from this competition.

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The View from the Boat Brokers Desk

The View from the Boat Brokers Desk

With a new decade starting the Church Minshull Aqueduct Marina team began to discuss the changing way people view, buy and sell boats through the brokerage.
Aqueduct Brokerage and Sales Manager Ian looks at the evolution of the boat brokerage.
Ten years ago, 2010, individual boats were listed by brokers in adverts in boating magazines. This was at that time the main way for buyers to search for boats for sale. This got a lot of boats in front of thousands of potential buyers in a cost effective way for brokers. Unfortunately, printed press lead times could be so long that often boats had sold before publications went out to print!
Social media was still very new in this time for the marine industry and was an undervalued sales tool. Most brokerages had a website with boats listed, but customers were much less accustomed and less confident shopping online.
Customers visited sites to view boats after seeing them advertised in the press. The buyer would then peruse the range of several boats before finding the right one.
Today, 2020, very few brokerages list individual boats in printed adverts, but instead brokers and boat builders use the press for promoting the business brand. This is often to attract the boat vendor as much as a buyer.
Individual boats are almost always first viewed by potential buyers on the internet either by going to brokerage websites, industry website such as Apollo Duck. Following boats sales social media feeds for newly listed boats is now top of the list when researching a purchase.
Buyers are arriving at brokerages having already seen the boats on the internet and are fully briefed on the boat details. Their visit is primarily to reassure themselves the boats is what it purports to be, and the selling brokerage or marina is professional.
Fast forward to 2030, the move away from printed press to online advertising will likely continue and grow. We feel the only publications remaining will be magazines with a strong online readership.
At Aqueduct we are already seeing certain areas of the country become hot spots for brokerages. Such as around Nantwich, with several good brokerages within easy driving distance. These hot spots will continue to grow in areas where there are both excellent transport and several canals in one area. Resulting in buyers being prepared to travel and stay locally while visiting several brokerages in one day to the benefit of all the brokers and marinas on the local hot spot circuit. This could result in outlying smaller brokerages struggling.
We could then see an emergence of super brokers who like the ‘car supermarkets’ are able to provide the widest range or quality boats on one site, These super brokers will also have the finance packages, surveying facilities and engineering support services at one site that will provide reassurance to both buyers and sellers.
New boat builders may increasingly use these super brokerages as a sales showroom and place stock boats for sale in these outlets. Enabling builders to focus on building and providing the buyer with the touch-and-feel element.
We hope to finally see a boat ownership (V5 style) document created. To make proof of boat ownership more straight forward. We will probably see boat ownership and finance change. The car market had made a move away from ownership to lease hire and Personal Contract purchase (PCP).

As a result, it is likely that the boat ownership may be with the marina or finance house and the boat buyer is renting/leasing for a number of years while they operate the boat.
These leasing PCP ownership models could then be linked to mooring fees and service packages, giving a truly all-inclusive boat price meaning the ownership model as we understand it today becomes the exception rather than the norm.

With the extensive facilities of Aqueduct Marina from café and chandlery to engineering and moorings, offering a full service all in one place, could it be a super broker of the future?

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